Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in one handy summary. We call it Apple Breakfast because we think it pairs really well with a Monday morning cup of coffee or tea, but it’s cool if you also want to read it during lunch or dinner hours.
How to Make Enemies and Alienate People
It’s annoying, isn’t it, when you spend years repeatedly kicking someone in the face, and then they decide they don’t want to be your friend anymore! Audacity, honestly. What happened to loyalty?
Apple is probably asking the same question right now, as it reacts to the news that three of the biggest apps for iOS – YouTube, Netflix and Spotify – won’t be appearing, at least initially, on the new Pro mixed vision of the company. reality headset. After working with Apple in beautiful and mutually beneficial harmony for a decade and more, these three so-called ungrateful partners abandoned it at a time of great need, and history will expose them for the snakes that they are.
Or maybe not. Because Apple doesn’t really do harmony. And while the creators of these three apps have undoubtedly made plenty of money from their relationship with Cupertino, there’s no doubt that Apple is thinking of itself first and foremost, and its partners last. If he thinks about them.
In fact, it’s hard to escape the feeling, watching Apple over the years, that it views the people who write third-party software for its platforms as another kind of enemy. The App Store has always been notable for its high fees, strict rules, and draconian decisions without a simple appeals process. It buys ads in partner brand name searches to capture a share of listing revenue that would otherwise go directly to the company that makes what people want to buy. He has even been accused of partnering with small developers in order to steal their ideas, a claim so often repeated that it has its own name, Sherlocking.
At every turn, Apple has treated developers as badly as it thought it could get away with. Every concession, from lower fees and alternative payment systems to a simpler appeals process, was won through lengthy public relations battles and regulatory pressure. The company may consider itself a pirate, but it behaves like a Victorian factory owner frustrated by legal limits on child mutilation.
In the case of these specific applications, Apple can hardly be surprised by a lack of collegial spirit. Spotify claimed that the Apple One bundled service was unfair and anti-competitive, and likely to cause “irreparable harm” and “threaten our collective freedoms”. YouTube is owned by Google, literally Apple’s direct competitor for smartphones, smart speakers, web browsers and app stores. And Netflix is fighting for its life against Apple TV+ just as much as Spotify is pushing back against Apple Music. None of these companies are motivated by Apple’s success.
And it’s not just these three. According to Appfigures (via TechCrunch), only 150 of the nearly 2 billion apps in the App Store have been updated for visionOS. It’s not just a drop in the bucket, it’s barely a fog.
In this context, it’s entirely reasonable for iOS and macOS app makers to evaluate the new visionOS platform with the cool, egotistical detachment of an investor on Dragon’s Den. “What’s in it for me?” is the only logical question they should ask, and in this case, it seems the answer is “Not much.” Vision Pro could still become the biggest computing platform on the planet, but not for a while, if at all. In the first generation this will be a novelty. Google won’t be missing out on much by asking Vision Pro owners to view YouTube through the browser.
Perhaps these tech giants would still feel ambivalent about supporting an Apple company that can only threaten them in the long run. But what about small businesses? The iPhone became a smash hit only because bedroom app developers got involved with such enthusiasm and innovation; will the Vision Pro repeat the trick? It is too early to tell. But after all the aggressive behavior over the years, you wouldn’t blame developers for wondering if Apple really has their backs and if creating an app for visionOS is a quick way to get kicked in the face.
Foundry
Trending: Featured News
We round up 5 reasons why you should buy the Vision Pro.
Vision Pro is already making its AI competition seems sillybelieves the Macalope.
Samsung Galaxy S24 Ultra is like a weird iPhone 15 Pro Max.
A iPad Pro OLED will be worth every extra penny – if it offers this feature.
Apple sold more phones than any other company last year – for the the first time.
Podcast of the week
In this episode of the igamesnews podcast, it’s all about your shots! Do you have any thoughts on new Apple Vision Pro! Let’s hear what you have to say! It’s all in this show!
You can watch every episode of the igamesnews Podcast on Spotify, Soundcloud, the Podcasts app, or our own site.
Reviews corner
The rumor mill
VisionPro is likely to launch outside the US before the summer… provided the US rollout goes smoothly.
Apple prepares to kill Apple Watch’s blood oxygen tool, as it fights to escape the sales ban.
Good news everyone! The iPhone 16 would get a serious change in specifications.
Software updates, bugs and issues
If you owned an iPhone 7Apple may be sending you money.
Jamf discovers new malware disguised as popular macOS apps.
If you use Google Chrome on your Mac, update the browser now.
There is another firmware update for AirPods. And no, we I don’t know what it does.
And with that, we’re done for this week’s apple breakfast. If you would like to receive regular summaries, subscribe to our newsletters. You can also follow us on Facebook, Threads or Twitter to discuss the latest Apple news. See you next Monday and stay Appley.
Table of Contents
