Last week, Elon Musk attacked Apple head-on, asking if they “hate free speech” since they’re supposed to the Cupertino company had removed its advertising campaigns from Twitter. Later, some data contradicted these claims, showing that Apple had maintained almost the same level of advertising investment in the little blue bird’s social network, now owned by Musk.
Everything ended up being settled during a visit during which Tim Cook received Elon Musk at Apple Park. After the visit, Musk had to admit there was a misunderstanding, since Apple was not threatening to remove Twitter from the App Store, nor did it plan to reduce its advertising investments on the platform. Something he now publicly acknowledges on Twitter.
Recover income after a few particular weeks
As collected in Bloomberg, Elon Musk claims Apple has ‘totally taken over’ advertising on Twitter. A statement during a Twitter Spaces in which he also reported that Apple is currently Twitter’s biggest advertising client. Something of which no other details have been given, but which we know, by certain unofficial figures, that it is a more than considerable sum.
According to Bloomberg, we are talking about Figures above $100 million per year. Figures confirmed by the Washington Post, which indicates that Apple “spent approximately $131,600 on Twitter ads between November 10 and November 16.” In this same article, a possible drop in advertising investments is mentioned, even if the pace has already returned to normal. Let us remember, yes, that we don’t have official figuressince Apple does not disclose its advertising investments.
In any case, we thus close one more chapter of a long series of events that have involved Twitter for several weeks. A social network that after being bought out by Elon Musk, he is implementing changes. Changes that aim to make it a profitable business that generates profits, and not losses as it has done in recent years.
In this context, having been able to recover the bulk of Twitter’s advertising customers is undoubtedly good news for the company. News that, in addition, knowing Apple and its reputation, they can pave the way for the rest of the industry. Something fundamental, since it is mainly from advertising that Twitter derives more revenue today than ever.
