Xiaomi is a world-renowned company, especially for being one of the best in the price segment where a difference of 5 or 10 euros can prevent the purchase of one end or the other. The company also, with its low profitability, You can afford to compete fiercely with your prices.
However, the premium market is slowly escaping, as is often the case. After all, your expensive smartphone costs half the cost of the iPhone 11 Pro Max, and with that much difference, it is impossible to compete from you to you, and, if you introduce a smartphone for a thousand euros, it might raise the same confidence. The situation is complicated.
However, Xiaomi has proposed that this year 2020 enter the premium market of the largest market, India, to deal more with its competitors and dominate Asia with more market share.
Xiaomi will roll out India's first market in 2020
Xiaomi, which is already the largest manufacturer in India, is also trying to establish itself in the country's premium market, because 200 euros or accounts are less than a large part of the company's sales, so increasing premium sales includes more greater profits, and greater market power before its competitors, at a time when the world's purchasing power is rising.
On the other hand, Xiaomi wants to compete with companies like OnePlus or Samsung. Also, by selling a lot of cheap smartphones, sometimes a user can come back when buying a cheap Xiaomi with a picture of "Cheap Company" what you give. And this It's a shame that the company needs to remove, because it doesn't help you when it comes to selling high grade writing. Xiaomi has managed to grow in the third quarter in sales of more expensive mobiles, so it looks like they've hit the key.
In addition, the company has 2020 where it must face several challenges, such as Realme Growth, that can hurt you in many markets, and it should not be overlooked in this regard, as they are one of the few companies that, at least in Spain, are able to compete with at a price.
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