Facebook blamed the impact of privacy measures iOS 14.5 in your accounts. The social network presented its financial results yesterday, where Mark Zuckerberg and other executives indicated that Apple was the cause of some poorer figures. However, the reality is that the business continues to operate at full capacity.
Headwind due to iOS 14.5
As expected, we have experienced a slowdown in our revenues this quarter, including changes from Apple that are not only negatively impacting our business, but also millions of small businesses at a very difficult time for them. in today’s economy. […] Ultimately, we hope to be able to overcome these headwinds over time with the investments we are already making today.
Mark Zuckerberg made the remarks yesterday at his shareholders’ conference. According to the CEO of Facebook, the transparency measures for application tracking (ATT) announced by Apple last spring have negatively affected them.
Application Tracking Transparency is a privacy setting that allows users to choose whether they want to be tracked through apps and websites or not. Apple puts the decision in the hands of the user on application tracking, informing you about the use of your data. By means of a button on the iPhone or iPad, the user decides to allow applications to be requested from him and, in this case, to decide, or to completely block this type of request.
For Apple, these types of applications “collect more data than they really need.” And with iOS 14.5, they wanted to let the user control it to avoid surprises.
it was not so
Facebook has suffered from leaked reports and testimonials from former employees who they put the social network in a dead end. And yet, it doesn’t appear to have affected the company in the eyes of investors, as stocks have risen.
The company’s results exceeded expectations, although Facebook warned of impact of iOS 14.5 measures for the future quarter. That said, it does not appear that the transparency measures significantly affect the business.
On the other side of the coin is Twitter, which in results released yesterday claimed that App Tracking Transparency had less impact than expected in your company. And that in the fourth quarter it would be “modest”.
Looking at the results of the two companies, it seems that the role that ATT would have had in their accounts would have been exaggerated. Particularly in the case of Facebook, giving the impression that it could dampen your ambitions when it comes to personal data. Although this is a function upset, they have the opportunity to be creative and find other ways to monetize their users’ data.
