2023 could be the most important year for the future of Google. After decades of innovation and total dominance on the Internet, this is the first time it has a real threat: artificial intelligence. Or more specifically, projects like ChatGPT, which have managed to attract millions of users interested in the potential of generative AI. AI fever led to great fear for its possibilities, ending with a historic agreement between Google, OpenAI, Microsoft and Amazon to regulate it.
This is somewhat ironic, given Google’s heavy investment in this area and the large number of AI advancements it has showcased in recent years; but OpenAI was way ahead of it by releasing a competent and attractive product for the average AI-based user, and that set off all the alarm bells.
The biggest fear within Google is missing the AI bandwagon and falling hopelessly behind. The accelerated release of Google Bard was not enough to overtake ChatGPT, due to the new model GPT-4 which is also used in Bing Chat; the company therefore has another project in the works, called “Gemini”, and one of its big names is involved.
What’s up with Google vs ChatGPT
Gemini is a secret project of Google DeepMind, the Artificial Intelligence division created after joining the Google team with that of DeepMind, the creators of AlphaGo; but these developers will not focus so much on exploring the possibilities of AI, but on developing products for commercial use.
put directly, Gemini is Google’s answer to GPT-4, a new machine learning model that is already being “trained”; The company believes that it will be able to outperform any other model on the market, including the one used by ChatGPT and Bing Chat. Therefore, it is expected to be used in the next version of Google Bard, or in a new project; For example, future versions of Android are rumored to incorporate artificial intelligence, after Android 14 has already implemented some features such as generating wallpapers from text.
Google Bard is just the start of generative AI for Google
Therefore, the Gemini project will likely be vital to the future of the company and its upcoming products; it is therefore not surprising that it is a priority internally and that even Sergey Brin, co-founder of Google, is implicated. As the Wall Street Journal revealed, Brin visits the offices of Google three to four times a week, in collaboration with the Gemini team. Specifically, he seems focused on the process of recruiting new employees for the team, after losing several members.
This is somewhat striking because Sergey Brin and Larry Page had distanced themselves from the Google daily, when they “handed over” to Sundar Pichai as the new head of Alphabet and Google. Although technically still a board member and second largest shareholder, Brin was in practice engaged in personal projects and philanthropy. That changed last December, when Pichai enlisted help from the founders of ChatGPT in an emergency.
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