Google has always taken the development of artificial intelligence very seriously, but going forward, it will focus much more on creating new products and experiences that use this technology. The success of ChatGPT stung executives, who realized that Google was way behind in AI research, but way behind in applying it to real products.
Having gone into “panic mode” and possibly losing allies like Samsung, Google decided a complete internal overhaul was needed to focus on what’s important: developing AI-powered products. This is how Google DeepMind was born.
Google DeepMind, AI even in the soup
Google DeepMind is Google’s new internal unit dedicated to the development of Artificial Intelligence. If the name sounds familiar to you, it’s because it’s the result of the union of two different projects: DeepMind and Google Brain, the division of Google Research. The first is undoubtedly the most famous, since it started as an independent company which was acquired by Google in 2014; DeepMind has since become famous for creating an AI capable of beating professional Go players, the board game called AlphaGo.
While these types of accomplishments are impressive, Google can’t sell phones or services with them. Google DeepMind was born with the aim of redirecting all this talent towards methods to make money with AI or to make Google products more attractive. Specifically, Google DeepMind will have to deliver results in both AI research and Google and Alphabet products, “in a bold and responsible way.”
Therefore, it is very likely that future AI features built into Android will come directly from Google DeepMind. It should also be remembered that Google is developing a new web search engine from scratch, which will be based on artificial intelligence from the start instead of receiving additions like the current one. However, Google does not want to leave out the research side of DeepMind, and has created a “scientific council” that will review and guide the achievements of researchers.
It’s too early to tell how the formation of Google DeepMind will affect AI projects already underway at Google. But at the very least, that should scare OpenAI a bit.
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