It’s confirmed. After more than seven years of closure due to the Canon AEDE, the new ‘Iceta Law’ published today at the BOE paves the way by transposing European regulations so that Google News returns to Europe in early 2022. As Google will no longer have to pay No tax for Cedro, he has decided to return to our country and already has pre-signed agreements with various media.
The news is good for Google, but indirectly it also influences Apple and its news service. Apple News also now has free rein to launch into our countryalthough that doesn’t mean we’ll see something like it anytime soon.
Apple News barrier in Europe is no longer legal, but there is still work to be done
Apple’s news service had a little difficult start. The media were not very happy with its benefits, and there were resignations of its officials soon after its launch. Additionally, service availability continues to be limited in the US, UK, Canada and Australia.
that is to say the service always very focused on Anglo-Saxon countries. The main obstacle in Europe may have disappeared, but before that Apple must work (in addition to improving the service) to extend it before to countries like New Zealand or Ireland. And then maybe focus on more profitable markets like Germany or France.
It’s all about priorities, an orderly solution to problems. First, that Apple News can be launched without paying a lossless fee. This is what has been achieved today. Then negotiate with a country’s media and attract them to the service. Then, the question of language.
A step has been taken, but there is still so much work that I still don’t dare say how long he can stay to see Apple News in Europe. And that’s if one day we manage to have it.
