If someone told us a year ago that Google wasn’t going to lead the adoption of artificial intelligence, we’d think they were kidding. But the arrival of ChatGPT changed everything and at least for the end user, it is undeniable that Google is not the leader in AI.
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In just a few months, ChatGPT has changed a lot. Many people started using Bing thanks to smart chat based on its technology; and its creators, OpenAI, are working with companies like Discord to bring it to more products.
Google is forcing AI into its services
And what about Google? Officially, we haven’t heard more since the presentation of Google Bard, the ‘chatbot’ which performs the same functions as ChatGPT and which caused controversy due to the failures it showed in its presentation. But internally, the company is working at a forced march.
Bloomberg revealed that Google has published an internal policy for its teams, in which it asks them to use Generative artificial intelligence in all products that they will launch in the coming months; This is the kind of AI found in ChatGPT, Bard and other systems capable of generating content based on user commands, such as text or images.
Google Bard will be integrated with Google Search
The directive comes from the top and relates to the “red code” the company initiated in response to the release of ChatGPT; Sundar Pichai, the CEO of Alphabet, asked founders Larry Page and Sergey Brin for help, and the result was this total bet on AI. Although not everyone in the company is convinced.
According to an employee consulted by Bloomberg, at Google there is currently a combination of high expectations and great insecurity for anything to do with AI. Something understandable, what if all this was just a passing fad? Just like the metaverse, which is no longer a priority even for Mark Zuckerberg himself, who now also focuses on AI.
Another Google+ case?
In fact, Google’s most senior employees remember vividly the last time the company sent them such a directive: with the launch of Google+.
Some employees fear a repeat of the Google+ story
The social network has been integrated into more services and applications than it really made sense; even salary bonuses have been associated with developing features for Google+. None of this prevented its resounding failure, unable to convince users that this application was going to be the communication tool of the future.
Is artificial intelligence the new Google+? We will probably know more at the next Google I/O conference, where many projects that are currently in the process of putting on AI are expected to be announced.
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