One of the latest trends in the world of digital content is podcasts, radio on demand streaming, jumping and the logical emergence of traditional radio. Today's podcasting industry is coming up with several platforms that are still far from complete. Google Podcast Manager wants to fix that.
Because, yes, users already enjoy listening platforms to our favorite programs, but the creators of these programs today do not have the tools necessary to analyze their audience, something that might seem a little useful at first, but that doesn't help us.
The Google Podcast finally makes sense
Google has released a new tool called Google Podcast Manager. This app is designed not for users, but for those who create apps that we listen to every day. A tool that, if you're a content creator, you can learn more here
Podcast Manager is a request that promises podcast creators to better understand how their programs work. With functionality such as Google Analytics or YouTube's metric, Podcast Manager provides all the information needed to track an audience. Not just games, but play time for each episode.
Another important thing is for Google to include anonymous statistics on how many users are listening to us on each platform, something important to modify your format. For example, you can understand that if the majority of users listen to you from a computer, you can try remote content, while most listen to it from smart speakers, you can bet a lot of content that is suitable for all ages.
Why is this tool good for users? Of course we won't be using this system in our day to day, but over time we should be able to see how some of our favorite programs are taking their technical expertise to a whole new level. Metrics allow them Get to know your audience and move programming back into one that works well, as well as finding new contracts with advertisers for those who want to commit to the world of podcasting professionals. Because while it's true that for a lot of money it doesn't matter, when money no longer matters you can focus on doing what you love most, creating content.
And better content benefits us all.
