When you configure a mobile phone or tablet with Android, the operating system asks you which is your favorite search engine and there you can choose between four options that change quarterly. Google, Bing, DuckDuckGo and others appear in groups of four, although this only happens in Europe as the European Commission forced Google to take the step following a lost lawsuit for abuse of dominance.
Google always appears among the options and the rest of the search engines are selected through an auction (as is) in which each search engine bids to be among the elected officials. But that seems to change and Google will not only increase the list of the four search engines but also the auctions will stop. Having the option of being chosen will be free for the search engines.
From four to twelve search engines and without paying from September 1st
Apparently it was all caused by a number of complaints about this auction model because the search engines themselves do not know how much their competitors are bidding. The auctions are blind and the three who decide to spend the most money to appear in the optional Android search engines are the ones who ultimately make the list. A list, as we said earlier, which is renewed on a quarterly basis.
Google itself tells on his blog that it has taken the decision to suspend these auctions and that now the search engines will be able to appear for free on the Android selection screen. At the same time, the company is already increasing the number of services available compared to the four initially offered.
Appearance in the Android Internet Browser Chooser will be free from September.
Google will display up to 12 search engines on the Android selection screen and the order will vary by country. the top five will be the most popular in each territory. After those first five, seven more engines will appear in random order. With this, Google hopes that the criticism of its system will cease. These changes, moreover, will take effect from September 1, for the third quarter of the year.
However, the CEO of DuckDuckGo has already taken on the task of clarifying that the new system should be treated with caution and complaining that these changes, he says, should have been made three years ago, in 2018, when Google rolled out. received the fine from the European Union. As has happened so far, the search engine selection screen will continue to display only during Android system setup in progress.
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