Once again, the BIO event was a great success with more than 250 professionals
Last Thursday, November 7, Barcelona hosted the 8th edition of ORGANIC, the unmissable event in the world of applications, organized by PICKASO, the agency specializing in applications marketing. More than 250 mobile app and game marketing experts They met at an afterwork event filled with inspiring discussions and networking opportunities.
This resounding success allows this event to consolidate itself as a essential space to connect with professionals and discover the latest industry trends. Our colleague Fran Besora from Andro4all was able to attend the event and see for herself what the app party was like.
It was the 8th edition of BIO
The event began with four important speeches: Maite Riverahead of e-commerce at H&M; Laura LopezMarketing project manager at Infojobs; Thomas Petitindependent growth consultant; And Daniel PerisCEO and co-founder of PICKASO. Their presentations covered key topics such as user acquisition and retention, hybrid monetization in subscription apps, marketing strategies for Gen Z, and the evolution of the mobile industry. A powerful start to a day full of relevant content.
Then there was a strategic break with a team quiz to promote networking among the participants. The content day concluded with a panel on the challenges and opportunities of mobile growth, moderated by Esther Molina, co-founder of Female Startup Leaders.
The 8th edition of BIO is back. repeat your usual success
During the panel, experts answered questions from the audience and offered their perspectives. Panelists included figures such as Miriam PelaezCMO and co-founder of PICKASO; Juanjo Monge, head of industry at Google; Maite Rivera of H&M; Thomas Petit; Laura Lopez of Infojobs; and Daniel Peris, also from PICKASO. A great opportunity to listen to industry leaders.
At 9 p.m., the talks ended and the afterwork has starteddesigned for attendees to enjoy and connect in a relaxed atmosphere. There was everything: snacks, a cheese bar, freshly cut ham, premium Gin Tonics, a photocall and even a 360º platform to capture the moment. In short, a perfect end to an intense day, combining inspiration, learning and an excellent space to meet industry colleagues.
The BIO event is in its 8th edition and everything indicates that the 2024 edition will not be the last. It is almost confirmed that next year we will have a new edition of BIO which will once again be bring together the best experts in mobile application and game marketing. An event that takes on greater importance each year with the representation of important brands in the sector.
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