Apple TV+ continues to emphasize quality and exclusivity as a formula for success!
He number of Apple TV+ subscribers This is a fact that Apple reserves. However, reports like the one recently shared by Just Watch reveal What was the behavior of the platform in 2024?. And everything shows that Apple has done its homework. Despite the fierce competition between streaming platforms, the service has potential.
According to data provided by JustWatch, Apple TV+ maintained a fairly stable market share throughout the year, hovering around 8%.with stable growth of 1%, during the first two quarters of 2024.
Apple TV+: A small giant in the world of streaming
Although it has experienced minor fluctuations, overall it has proven to be a resilient platform in a highly competitive market. It should be noted that Apple TV+, despite a much smaller catalog than its main competitors, has managed to position itself among the main streaming platforms in the United States.
The overall JustWatch rankings can be viewed below:
- Amazon Prime Video: 22%
- Netflix: 21%
- Maximum: 13%
- Disney+: 12%
- Hulu: 10%
- Paramount+: 9%
- Apple TV+: 8%
- Peacock: 1%
- Others: 6%
With giants like Netflix and Amazon Prime Video leading the race to capture user attention, Apple TV+ has managed to establish itself as a solid option, thanks to the quality of its content and its close integration with the ecosystembut it undoubtedly has a way to go to catch up with its most direct competitors.
Of course, from the bitten apple, they increasingly refine their strategy, being constant with regular releases, which, month after month, generate milestones.
Certain series and films from 2024 were positioned among the best rated by viewers. And recently, after a promising premiere at the Venice Film Festival, “Wolfs” was released, starring Brad Pitt and George Clooney, which became the most viewed film on the platform.
Likewise, hints of several ambitious projects have been confirmed and shared with which Apple TV+ will continue to elevate its content. Thus, the release date of the film F1, with Brad Pitt, which should be the big success of next summer, has been confirmed.
On the other hand, rumors about the arrival of the fourth season of the most popular series on the platform, Ted Lasso, continue to ring loudly. This could introduce changes that were thought impossible, such as the return of Jason Sudeikis in the lead role.
Of course, series and films are only part of the strategy.Sports associations have been one of the biggest successes of Apple TV+. The deal with MLS and the hype around Lionel Messi’s arrival in the United States have also contributed to the increase in interest in the platform.
For now, The Apple TV+ catalog, without exaggeration, one of the best organized on all platforms, is available for 9.99 dollars per month. While sports subscriptions have several prices that vary between Apple TV+ subscribers and new users.
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