How to add a WhatsApp chat button to your business profile on Instagram

Thousands of companies in Europe they use Instagram as a showcase, a way to show users your products or services directly, and in some cases, to buy directly. When it comes to being in touch with your customers, whether it’s answering questions, talking about products or making sales, WhatsApp is an extremely important medium.

In fact, it’s common for a business’s Instagram profile to mention the WhatsApp number so that anyone can get in touch. Although if anyone wishes to do this, they must first add this number to their contacts then start the chat. This is now changing with the arrival of a button.

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Instagram and WhatsApp join forces

To experience contact, companies will now have a WhatsApp chat button on your Instagram profile. With this button it will be possible to contact the company directly, making the process faster for any user or client of said company. A single contact will suffice to get in touch with this company.

Any user who finds out about a business on Instagram and is interested in its products or services or has questions, can contact them directly. You just need to click on the button that open a WhatsApp chat with the company, so that they answer this question as soon as possible.

Steps to put the WhatsApp button

Companies that want to put this WhatsApp button on their Instagram profiles can do it by following a few steps, which the application itself already explains. To do this, you must have a professional account for the company on the social network, in addition to an account on WhatsApp Business or the normal version of the application. It will also be necessary to update both applications to their most recent version. The steps to follow in this case are:

Open Instagram.
Go to your profile.
Click Edit Profile.
Go to the Public Contact Information section.
Select WhatsApp.
Enter the WhatsApp number you want to associate with your account.
Click Send Confirmation Code.
Then confirm this code.

These steps already allow you to have this WhatsApp chat button in your business account on Instagram. Users who enter the profile can click this button to directly open a chat with the company.