How to turn your Instagram profile into a business account

Many companies or professionals in Europe use Instagram as a means of displaying your products or services. Any user of the social network can have a professional account, which also gives them access to a series of additional functions, such as having statistics on your subscribers or recently published quick replies.

If you are starting your business or want to promote yourself, it is necessary to have an account of this type. Luckily, have a professional account on Instagram It is not complicated, because in a few steps we can have one. At any time you can transform your profile into a professional account on the social network.

How to optimize your business account on Instagram

Do you have a business or business account on Instagram? Discover the best tips and tricks to get the most out of it.

Use a business account on Instagram

A professional social media account is a way to have a profile with which to promote your business, products, services, or yourself, as you might be an artist. The social network allows you select the category or sector to which this account belongs, so it will better suit what you want with this account. The steps to switch from a normal account to a professional account are as follows:

1. Open Instagram.
2. Tap your profile picture.
3. Click on the three horizontal bands at the top right.
4. Go to Settings.
5. Go to the Account section.
6. Scroll down and click Switch to a business account.
7. Click on Continue.
8. Select the category (profession or sector for your profile).
9. Click on Next.
10. In the window that appears, click OK.

These steps are what you need to change your account to a business account on Instagram. Have an account of this type provides special additional functions that you can use: get stats on followers and post performance, be able to reach more people (do promotions) and new contact forms (including new quick replies).

A business account on the social network can allow you to reach a wider audience. Although it’s something that won’t be possible if you have an account that you have fully optimized, for which there are a number of tips. Thanks to this, you can have an account that works well, reaches a large audience and thus meets your goals.