In July this year there was an offer of the Nothing Ear wireless headphones (1) to be able to get one for only 59.99 dollars. And we say to ourselves, that if you went through its purchase, you are in luck, since Carl Pei, CEO of Nothing, has just announced that increase your price by 50%. This means that these 59.99 dollars were almost the deal of the year.
[Nuevo Nothing phone (1): no son las características las que lo hacen diferente]
The Nothing Ear (1) go up and up in price
From his Twitter account, Carl Pei has just announced that the price of Ear headphones has increased (1) from 99 to 149 dollars due to increased production costs; here it should be understood that its suppliers have also increased their prices so that Pei has been forced to increase the cost of this mobile accessory.
In fact, he put a date when the price will be increased, to be almost before a ‘sale’ as well as who doesn’t want the thing, and within those eight days you can access your purchase. That is, on October 26, it will drop from its current $99 to $149.
On October 26, we will increase the prices of the Ear (1) to $149 due to increased costs. pic.twitter.com/jJDlaXzzJ6
—Carl Pei (@getpeid) October 18, 2022
Carl Pei almost started a thread on Twitter to explain that when they started developing them they only had three engineersnow, a year later, they have 185. And also, according to their words, being a product other than receive 15 firmwarewas faced with no other decision than to increase its cost.
He also gave up, via Xataka, which he sold 600,000 units right now so surely this increase will be helpful for their coffers as long as inflation is really something real and breaches the pressure to come to this decision to increase a product by 50% which is still a prop ; yes, much in demand today, true.
Anyway, it’s difficult to understand such an increase for a consumer product, and even more so when the competition has similar ones which, unless they change their strategy (and it doesn’t look like it), are going to make it very difficult for them to sell the Ear (1); now we will see with the Stick (1) if they will continue on the same path.
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