When was the last time you changed your iPhone? Although Apple-approved providers offer several operating options switch to this year's iPhone, a growing group of users in the United States, don't seem as keen to adopt, or at least not as often as in years past.
According to a recent study by Consumer Intelligence Research Partners (CIRP), Americans keep their iPhones for three or more years. This behavior is part of a trend that has increased from 12 percent in the first quarter of 2016 to 28 percent this year. Could it be that the latest updates aren't attractive enough to buy?
Increase the number of users who take a long time to change their iPhone
The survey shows that while most consumers continue to buy new and more expensive iPhone models, there is also a long-term user group, slow down the review and a reduction in the demand for the unit in a crowded market, according to conclusions from CIRP partner and co-founder Josh Lowitz.
Based on the behavior of the majority of customers, the more expensive iPhone 11 Pro and 11 Pro Max are currently upgraded, compared to the end of the iPhone XS and XS Max last year. In this sense, the iPhone 8 and 8 Plus are priced very early with a minimum price of 13%. However, the survey shows that after its recession and the introduction of the economy IPhone SE 2020, this behavior may change.
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In conclusion, these non-quantitative results suggest that long-term refinement cycles have been the problem of all premium smartphone models, which are associated with a growing number of consumers who feel that the limited difference between one-year and next-year models does not produce a high price. And that's in the case of Apple, has grown more than 100 percent in three years.
By 2020, although without a defining date, the advent of IPhone 12 Its unique feature will be the support of 5G networks Will it be enough to change this practice?
