Times are not good when it comes to YouTube’s relationship with its advertisers. Less than a month ago, the controversy erupted when, after an investigation by Adalytics, they asked to be reimbursed. Well it seems like increase the price of the ‘Premium’ subscription could be the formula to achieve this.
This is at least one of the conclusions we draw after seeing that the platform has already raised the price silently in the past few hours. It’s in the United States, where it’s not that there’s been a big increase, but a huge percentage increase. Especially since it had already increased in price at the end of 2022.
YouTube Premium is now 16.6% more expensive for Americans
If what was seen in October of last year showed uploads to the YouTube Premium family plan for countries like the United States, Argentina or Turkey, what we’re seeing now is that increase the price of the individual subscription. A subscription that until now cost $11.99 per month in North America.
At this moment, and in silence, this aforementioned subscription increased its price by $2 to $13.99 monthly. 16.68% more than, maybe with this look it’s not excessive, but it becomes more noticeable if we see that in a year they will be paying $24 more than before.
So here’s how YouTube Premium prices are in the US:
- YouTube Premium for Students: $6.99 per month
- Individual YouTube Premium: $13.99 per month
- Familiar YouTube Premium: $22.99 per month
All of this on American soil, but here we can perfectly embrace the old adage that when you see your neighbor’s beard cut, put yours in for a soak. And it is that It will be strange if the increase does not end up also reaching Europe and other European countries. Especially since in the old continent we have not yet experienced an increase in recent years, despite the difficult economic situation that exists.
Although if what we are looking at is the still photo of this moment, This is how the prices are in Europe for all those who want to be ‘premium’:
- YouTube Premium for Students: $6.99 per month
- Individual YouTube Premium: 11.99 dollars per month
- Familiar YouTube Premium: $17.99 per month
If we compare these data, the individual price in Europe has been equivalent to that of the United States, as has the family price, while maintaining that of the students. It only reinforces what, it may not be long before we know these increases here.
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