Instagram and TikTok videos fit into Google search

It is very common for Android users in Europe to use the Google search engine to search for videos. When it comes to showing results, it’s usually videos from platforms like YouTube that pop up, although that’s something that will change soon. Short videos from Instagram or TikTok are embedded in the search engine and will appear as results when you do a search.

Trials with this integration have started in the United States, but will soon be extended to other countries. When you search in Google on your mobile, among the results you can watch videos from Instagram on TikTok, which you can then open in your mobile applications.

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Google search integrates with Instagram and TikTok

For a long time, the Google search engine integrated videos into its results, although the normal thing was that they were YouTube videos. This selection is now extended with the presence of short videos from Instagram or TikTok in these results. These videos are already starting to show with certain search terms, although currently on a limited basis.

The format in which they are displayed is the usual format in these cases: short videos related to this topic, in the form of a carousel with cards. By clicking on any of these videos, playback will begin. We can also choose whether we want to open said video in the corresponding app, Instagram or TikTok.

With this integration into the Google search engine, we we avoid having to search in these applications. As is often the case in this type of case, the deployment of this integration began in the United States. It is expected that over the next few weeks it will be launched in other countries, although no date has been given for such a deployment.

An integration that contributes to an improvement of the search engine, in addition to other improvements recently arrived. Soon, you will be able to see those Instagram or TikTok videos embedded in the results when searching from your Android mobile.