Instagram is launching a bonus program!
Following in the footsteps of other platforms, Instagram has decided to offer a bonus to content creators of its famous “Reels” format. As reported, the company has started testing your Reels Play bonus program, offering bonuses of up to $ 10,000, and of which there have already been several beneficiaries.
The initiative mainly targets compete for designer preference on TikTok, like the platform whose rise has been a real counterweight to Instagram over the past two years, and which currently gathers more than a billion active users each month.
Instagram launches Reels Play
From Instagram, they reported that creators can receive up to ten thousand dollars in bonuses, for posting “Reels.” And that it is tested with a small number of creators, and that users should “expect them to fluctuate while we still start”. The company says bonuses will be more personalized in the future.
However, and according to information shared by 9to5mac, the first tests left some user complaints. Yes indeed, a creator with over 50,000 followers won $ 1,000 in one month, but some people with more subscribers only earned $ 600. Other creators have said they are offered $ 800 if they reach 1.7 million views on all videos posted in a month.
As Instagram unifies the conditions of access to the bonus program, several of the applicants for access to the bonus plan have also expressed concern about the constant failures of the server of the social network owned by Meta, which in the last episode limited the access to the platform for six hours.
In recent years, Instagram has had to find alternatives to stay current with the arrival of TikTok and the benefits it provides to its creators. Besides the addition of the reel format, new editing options similar to TikTok, this bonus seems the definitive resource to even out the battle of preference between these two social networks.
Related topics: Instagram
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