Today is a bad day for the entire Meta family, with the announcement of the layoff of more than 11,000 employees, a decision for which Mark Zuckerberg had to publicly apologize.
[Instagram se queda sin ideas y llevará a la app una función de WhatsApp y Facebook]
Still, the development of Meta apps and services isn’t done, and Instagram’s chief executive, Adam Mosseri, demonstrated that by announcing new features for the popular app.
Scheduled Instagram posting will be possible
Mosseri confirmed that the ability to schedule posts is one of Instagram’s most anticipated features. Basically, this will allow us to create an article but leave it in draft, without publishing it immediately; instead, the function will allow us specify specific day and time where we want it to go.
This is a feature that other social networks already have, or is possible using third-party tools. Until now, Instagram only allowed to post photos or videos, and it is not always practical; there are times when we cannot be aware of Instagram but we want to leave content for our followers that is published little by little, for example.
The new Instagram post scheduling feature comes to the Android app first. However, only the users with business or creator accounts they will be able to use it initially; The company hasn’t said if the rest of the users will have access to this feature, once it has been tested with more people. What he clarified is that it will also reach other platforms such as iOS. The function appears as a new option that we can find and activate in the advanced configuration section of the application.
Scheduling a post on Instagram will be very simple; the process is the same as any other type of post in the app and so we have to do as always.
The only change will come in the final step, when we hit the publish button; in this case, and if the function is activated, an option will appear to schedule the publication. We can schedule posts with a limit of 75 days in advance, no more. When we’re done, the post can still be edited and edited, just in case we want to change something before it goes live.