Today is Valentine’s Day, so social media is filled with declarations of love (sometimes unrequited), couples reminiscing about their best moments, and “Sam is slow” memes. Instagram didn’t want to be left out, with several features developed specifically for this special day.
In fact, the new products presented today by Meta are designed only for Valentine’s Day, although in reality they will be available until 6:00 p.m. on Thursday February 15, to give all users around the world time to use them at least once. These are not revolutionary new things, mind you, but at least they are interesting and can help us attract the attention of the one who thrills us.
We don’t say this jokingly. According to an Instagram report, 28% of Generation Z take the first step with their Instagram account; When they meet someone new, they prefer to share their app account name and thus continue communicating with the other person. It’s proof of how habits and customs change in something so earthly.
One of these secret features is in our direct message inbox, which now displays an animated heart if we take an action. Concretely, we must publish or click on a note that contains one of the keywords related to that day, or that contains an emoji related to love. The keywords that we must write for the animated heart to appear in our account are the words “Happy Valentine’s Day”, or the emojis, 💘, 😍, ❤️, 💕, 💖, 🌹, ❣️.
Valentine’s Day on Instagram
Another curious detail is found in the Histories. Posting or tapping a mention on Instagram Stories will activate floating hearts very striking. Additionally, we will see that the mention stickers in our sticker bin have received new hearts that we can use in our replies, so this step may be worth it, if only to send these stickers.
To encourage more people to get to know each other better through Instagram, Meta even shared tips for connecting with people this Valentine’s Day. The first consists of design our own “Now You” templates to share them in Stories, to be more original and attract more attention; The company claims that hundreds of millions of “Now You” templates have already been shared around the world, and it can be especially useful if we choose a cute photo and post it on Instagram with this feature. In addition, Instagram also offers to share a Reel or a meme to our potential date, and remember that direct messages are available.
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