With the long-awaited release of the final version of iOS 14.5 and its controversial measure of application tracking transparency, many applications are already starting to face the negative impact that has been expected for months. So, Facebook as one of the main affected, began to share how to trace data from iOS 14.5 this will have an impact on your advertisers.
According to an internal memo leaked by Mark Zuckerberg’s company, it is expected that the results of the advertisers of the Facebook and Instagram advertising campaign “fluctuate” gradually. This, as users update their devices, which includes iOS 14.5 data tracking, in the coming weeks,
Facebook starts losing thanks to iOS 14.5
According to Facebook, advertisers will lose the ability to target an ad with an estimated time period to generate a conversion when it comes to iOS users. Over the next few weeks, advertisers should expect their ad audiences to decline, with more users refusing to be tracked. The memo emphasizes three key aspects of campaigns:
- 1-day click-off data will be modeled for advertisers.
- Attribution settings for 1-day post-impression conversions and 7-day target clicks will no longer include disabled iOS 14.5 events.
- The 28-day post-press, 7-day post-press and 28-day attribution tools will no longer be available to advertisers.
For users running iOS 14.5, Facebook and Instagram apps will automatically opt for tracking settings. The company also specifies that It will not be possible to create actions such as mobile app installation campaigns with iOS 14.5 users as the target audience.
Since the announcement of this new iOS 14.5 feature, the CEO of Facebook has severely criticized Apple because of the changes to the iOS privacy policy. However, that will be from next week when its real impact is known.
