Apple puts everything meat on the grill for the arrival of new operating systems at WWDC24. Without a doubt, these last few months are laying the foundations for what will be Apple’s smartest operating system since its inception. We already know that entire data centers are being assembled with Apple Silicon chips to monitor and support the AI functions of new systems like iOS 18. Additionally, Mark Gurman revealed some of these functions: enhance conversation with Siri, summarize notifications, voice memo transcription, AI-powered photo editing much more.
Apple failed for its commitment to privacy in iOS 18 and its AI
Artificial intelligence is a new market that Apple has not fully entered in recent years. In fact, Gurman comments that his Sunday newsletter is inferior to that of his competitors. for its commitment to the protection of privacy and the non-collection of user data.
Apple deliberately does both (privacy and not collecting data) as part of its efforts to protect privacy and security. But they don’t always offer the best experience.
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Apple creates its own data centers for artificial intelligence iOS 18
This could change in iOS 18 like Apple could continue to provide AI functions that run on the same device and launch a series of functions and tools that must connect to their servers, which they build with the latest AI-focused Apple Silicon chips.
Gurman assures that Apple does not plan to launch a chatbot in the near future, which would be a big disappointment for a large number of users who are expecting some sort of ChatGPT in iOS 18. Apparently Apple’s technology is not as advanced in offering quality service like the OpenAI chatbot or Google. However, Tim Cook and his team will partner with OpenAI to offer ChatGPT features to mitigate the effects of users craving a native chatbot.
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ChatGPT arrives on iOS 18: OpenAI and Apple reach an agreement according to Bloomberg
Apple will try not to disappoint users who expect excellent features
On the other hand, Apple plans to launch automatic notification summary functions, quick article summaries, voice memo transcription and improve what they called proactive intelligence. This new concept suggests that iOS 18 will anticipate users by monitoring data that reaches the device and populate the calendar and other applications based on the collected data. Gurman also talks about AI-based image editing features, but far inferior to those shown by photography-focused companies like Adobe.
In reality, Apple’s problem is that it has excellent hardware that is updated at a rapid pace, but the software is not only based on modifying native applications with new designs, but also on laying the foundations for greater evolution based on a strategic plan. And that’s what Apple needs to try if it wants users not to feel cheated by the few artificial intelligence features that finally seem to be arriving in iOS 18 and new operating systems.