Like every year, we already have a new analysis of the performance of the new iPhone 12 on the market. And this last one from Flurry gives us some very interesting data, where it highlights two things: the good performance of the iPhone 12 Pro Max and the disappointing role of, say, the iPhone 12 mini. The two terminals are the heads and tails of the same launch, which also occurred under similar circumstances.
iPhone 12 Pro Max and iPhone 12 mini: heads and tails from the same launch
Flurry’s study focuses on the week when immediately follow the launch of each model. Despite the fact that it focuses on the United States and it is a unique country due to its high iPhone penetration, it can help us to get some conclusions about the new iPhone 12. Of course, we need to indicate that the figures obtained by the analytic it is based on the use of its tools in more than a million applications installed on 2 billion devices around the world.
This Park It’s quite large and you can trust the data a bit (the same company that “snitched” the launch of the original iPad). Although yes, real data is only known by Apple. That said, let’s move on to the study analysis.
We see here represented the weight of each generation in relation to the total installed base, during its first 7 days of sales in the country. At first glance, we can draw a lot of conclusions of this graph. Among them, the following:
- The launch week for all iPhone 12s was the best in the past three years.
- The best-selling models are concentrated in the Pro and Pro Max, except in 2019.
- The iPhone 12 mini is the worst performing model of these three years.
What is clear is that the iPhone 12 Pro Max eHe is the king of the land for the past three years. Interestingly, the iPhone 12 mini is the one with the worst adoption, against all odds. And both cases occur in the same generation (the second worst performing iPhone was the iPhone 11 Pro).
Due to the phased launch of the iPhone 12, this chart eliminates this factor by focusing only on the first week of sales in the United States.
Here we must take two things into consideration. The first is that in the first days and weeks the sales of the users most predisposed to buy new products are concentrated, so-called Early adopters. It makes sense that they are the ones who revolve around the more advanced models, like the iPhone 12 Pro Max.
Second, and related to the above, it is quite possible that the iPhone 12 mini will be better received over the year. Users furthest from Early adopters they will start to buy it, although there does not appear to be a capsize. As reported in Flurry, the mini ultimately costs $ 300 more than an iPhone SE and only separates it $ 100 from an iPhone 12 with a larger screen and battery. An explanation which is not without reason.
How is the installed base of the iPhone in the United States?
This graph represents the installed base of the iPhone in the United States. Here we can see the iPhones released this year in green including the iPhone SE. In dark blue we see last year’s iPhone 11, and in light blue the rest of the models.
Here we see again how, despite its release at the same time, on the iPhone 12 Pro Max it beats the iPhone 12 mini several times. And that almost matches the iPhone 12 and iPhone 12 Pro, released several weeks earlier. The data seems to indicate that the public is starting to move towards iPhone models with a larger screen diagonal.
Something that is highlighted if we see the order of the most popular models of the last year. The iPhone 11 leads the rankings, overtaking the iPhone 11 Pro Max, which in turn duplicates the iPhone 11 Pro. In other words, the base order installed is 6.1 inches first, 6.5 inches next, and 5.8 inches last.
Of course, if we accept this study, Apple will be very happy with the progress of this new generation of iPhone. Its impact on results We’ll see that when the quarter comes to a close and the company holds its shareholders conference at the end of January next year.
