IPhone sales plummet after the big fall launch of new iPhone 13 models. Although it has been repeated in recent years, this time Apple is said to have cut production on the latest models announced.
The year was not without other factors, such as the one related to the global supply chain crisis, or chip availability issues, aspects that Apple also did not get rid of. However, what caused some people to lose interest?
This is the current production of iPhones
For the first time in many years, Apple appears to be experiencing a slowdown in demand for the iPhone, either because of the global population crisis or because it is difficult for consumers to find the growing item. more difficult.
Indeed, according to various sources, Apple had already reduced in advance its production target of iPhone 13 for this year to 10 million units, below a target of 90 million. Expected sales would be much lower than in previous years.
We will have to wait for the final results proposed by the company. This does not mean that Apple will return to have a record Christmas season in terms of sales, since Apple will continue to sell a large number of iPhones. But as it seems logical, he will not sell the huge amount he originally thought he would sell.
We know this because Apple is more than an open book in certain respects, and faced with the possible slowdown in sales, the company is acting and anticipating by manufacturing fewer units.
Who wins with falling iPhone sales?
Well, surprisingly as it sounds, the big beneficiaries seem to be foldable screen cell phones. Incredible true ?. According to leading consulting firms, shipments of foldable smartphones in the third quarter of 2021 were up 215% quarter-over-quarter and 480% year-over-year.
Thus, the third quarter of 2021 set a new record for foldable smartphones, a market in which Samsung, as Apple’s main competitor, held 93% of the shares according to the DSCC report.
Samsung’s launch last August, in connection with its improved folding, the Galaxy z flip 3 and the Z-fold 3, at more attractive prices, as well as various promotional actions, have ensured unprecedented growth in the folding market.
DSCC CEO Ross Young predicts he expects further growth in the fourth quarter of the year, a period in which products will have been available for a full quarter.
By 2022, DSCC has raised its forecast to 17.5 million sales of foldable smartphones, up 132% as Samsung expands its target to 2022, when it launches new models and the chip shortage issue is resolved.
For years (2012), analysts have been recommending to Apple that it would be interesting to jump on the flip phone bandwagon. The company, beyond the fact that it may have internal projects that we do not know, has chosen to stay in the background and follow their evolution.
We’ll see if with the numbers now being collected that does provide the boost needed for the company to expand its spectrum of iPhone models to a new kind of foldable iPhone phone. Take a look at the relationship of products that Apple could announce in 2022.
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