The loyalty that Apple products get when people bet on them is obvious. Once they test some devices, they usually don’t switch to another platform or system. This is what happens with iPhone and its market share, which is growing in the United States thanks to its users.
This is reflected in a study conducted by Consumer Intelligence Research Partners (CIRP). This institution compared the market shares between Apple and Android devices in the North American country. It seems that those of Cupertino They win slightly, but the two systems achieve a tie never seen before. As you have already seen in this news article, users have had a lot to do with this situation.
IPhones have a growing market share in the United States
According to this study, iOS and Android represent more than 50% in the activation of new smartphones in the second quarter of 2021
This, surprisingly enough, is great news for Apple. It turns out that in recent years Android has been ahead in activating new mobiles, ensure about 60% of quota in this direction. A trend which, unlike Apple, is on the decline so much that iOS occupies more than 40% than it was years ago.
Even in the same year 2021, there were differences in the United States, but in the second quarter of the year the gap closed and the two systems leveled off. There is only one reason for this sudden approach to iPhone market share, without the company making any new launches or discounts on its devices this year.
This change is due solely and exclusively to users who trusted Apple. It is a theory that has confirmed Mike Levin, co-founder of CIRP: “Loyalty and change explain the change in trend of new mobile activations. In the last quarter, Apple benefited from a loyalty advantage, with a 93% of users switch from one iPhone to another
This is shown in the graph provided by CIRP, which shows the mobile activations of both platforms over the past 5 years. Some data that applauded Tim cook, CEO of Apple, who indicated some of the reasons for this change. One of the most important is the arrival of new functions to facilitate the transition from Android to iPhone and the corresponding data migration.