Do you have an Apple ecosystem? One of the most common names among fans of the genre it is natural. Apple has spent years developing a compendium in the middle Hardware, software and services. This creates in the user the feeling that everything is efficient and easy. Customer satisfaction is very important and the satisfied user finds it very difficult to switch to other options.
Some tech companies seem to notice. Or they sell Hardware and software, they need their own environment. Competition in this field is becoming stronger. Has Apple stopped being first in this regard? What a competition break down the Apple environment?
The power of the Apple ecosystem
Apple makes good use of two key components of its products: software and hardware. Their machines have a new year-long suite, with the introduction of new types of iOS, IPOS, watchOS, MacOS and tvOS. In this sense, at Apple it's very easy to change the user experience in their own ways and the feeling of integration is very high.
Apple deserves its credit all the pillars that create a beautiful environment. It has Confidentiality, your own service email and calendarsservice streaming music, office suite, the sale of electronic books and up news stories. And we must not forget the App Store. The App Store brings Apple's experience and integration into the ecosystem closer to developers.
Most of these services or products are unique and can only be used on company devices. We can say that this "convinces" the user not to stop using the Apple ecosystem. For example, if you buy a large number of books at iBooks, you'll still need an Apple apple to enjoy it. And you can't open files made of pages, pricing, or Keynote without a Mac, iPad, or iPhone (actually yes, through a browser. But that's not the other thing). And what about difficult access to iCloud from a Windows or Android device.
Conservatism is not limited to software. To hardware the same thing happened. For example, you cannot enjoy what would make the best smartwatch on the market if you don't have an iPhone. You will also not buy a HomePod without getting another Apple product because, in that case, you can't edit it.
We should focus on the field of content use services to see Apple is open and cross. Apple TV + or Apple Music is available on devices from other companies. For example, we can watch Apple TV + movies and movies on Amazon Fire TV. You can also listen to music on Apple Music on an Android phone.
This brief analysis reminds us of the dual power of the Apple ecosystem. First, Beez in the trap. The product range at both hardware and software levels is so comprehensive that Apple's devices and services only meet the most requirements. On the other hand, the ecosystem is limited and well integrated gives the user maximum satisfaction. This prevents the user from running from the ecosystem to other companies.
Closure is closed to an open environment
Other products that sell in this sector are well aware that something that adds value to its products is a good natural system. Other technology companies were referred as more serious alternatives in many of Apple's products and services. Let us look at three examples:
MicrosoftFor example, it has an app width. At the office It is without a doubt the most complete and used office suite. But the simple fact is that in the mobile world it has not had a positive effect on its operating system. However, he has been able to gain access to the ships of other service providers aboard IOS and Android. Most of all, on Android, where Microsoft's services seem to work like magic and in a way that's more integrated with Windows. For example, for some months now, it is possible answer calls from your PC without touching the phone mobile. Features like this can be found on any device with Windows and Android. This provides the advantage that the user chooses the most convenient device without losing performance.
Google he is another important character. Although it has built its own hardware, it seems to be less appropriate in that regard. Yes it is on its services: notes, email, office, search, contacts, maps, music and video. Everything from anywhere. Google's mobile apps are very popular. However, it is a very distinguishing feature of its nature web access to all of its functions. This gives you the freedom to use Mac, Windows or Linux. In the developing world, it is very easy to work with universal access.
Huawei is obliged to forgo Google services. This could be an opportunity for a Chinese brand. It has become the producer of everything you can imagine. However, you now have complete control of your software. It even makes its own applications. Huawei has a number of launches as well Apple's new China manage the experience in a way that is more powerful than your other technology competitors. At their last event they even presented Celia, your new virtual assistant. Huawei wants its ecosystem to be expanded as much as possible.
Is Apple losing an environmental war?
It looks like this. But there is one thing that is clear: your competitors are getting worse. It is also noticeable that many competitors propose that their environment be more open and more user-friendly. That, on the other hand, tends to overshadow the experience less compacted and less compacted areas.
We should not neglect other examples we have not analyzed, such as Samsung. The Koreans also have a very wide range of products ranging from health to television. Amazon is attacking on the other side with Alexa, Fire TVs and related services.
It may interest you | Of course, the App Store is still better than the Google Play Store in almost every way.
And what do you think? Is the Apple ecosystem threatened? Did you stop using certain Apple services to find alternatives? Be the first to comment!
