oriXone

it has its own identity, but Apple may not

Apple, identity


February, despite what happened with the Mobile World Congress, is a month cell phones. We have the new Motorola RAZR or Samsung Z Flip, with all the debates over whether those screens will be revolutionary or simple art. And as of now, we already know that in Apple Park they are studying these institutions with a growing glass and doing their own experiments.

But I always want to keep in mind, that Apple is experimenting with the idea of ​​a device with a folding screen It doesn't mean I will sell something like that. While some brands want to be the first to have something like that, at Apple they continue their tradition and are looking for a good reason. They don't want to introduce wrap screens just to know they have wrap screens: they want to have a reason to.

The & # 39; raison d & # 39; être & # 39; of wrap screens

Let's not be confused: Brands like Samsung, Huawei and Motorola have my absolute respect for launching these kinds of screens. This is how it's done, how new types of devices are available. Sometimes it goes wrong, sometimes it goes wrong. And it's still too early to know how mobile phones will fare, because being a newcomer its price is too high for the average consumer market.

And being something new it is notable that they are not producers you still need a form and a clear explanation: The Z Flip is very different from the Golden Fold, for example. The products introduce these folding wires and modify their system and software based on that, while Apple's course will be the other way around: look for the need for weight covered by the wrap terminal and give the effect "I didn't know I needed this iPhone wrap".

That is why, If Apple wants to introduce an iPhone or iPad wrap, we'll take the time to see it. The LCD and OLED panel the company now owns is in excellent condition and has been seen several times, and embracing the curved screen means losing a good portion of that quality.

We should also see another point of view. Apple stays late but gets better … but sometimes it doesn't come. While everyone expected Apple to launch the Netbook, Steve Jobs introduced the iPad. When everyone asked Apple to introduce the MacBook with a touch screen, the company said it was useless.

The same thing happened again: Apple you may go along with this and never launch devices with a folding screen if you do not get enough quality or reason to do so. Just as some rival products insist.

What will happen eventually will we see later. The rumors of Apple devices that we will see this year are rooted in ToF cameras, augmented reality and 5G communications; of course we can now see our course.

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