It is found in the code that Spotify may be running on one voice assistant

Other references to "Hey Spotify" were found in the Spotify code along with a description indicating that the company was operating its own voice assistant. This assistant will be used to request songs, albums, artists … much like how Siri is already doing.

Spotify looks and needs to grow

Spotify's condition has long been weak. It has nothing to do with the quality of your product, it has to do with the source of revenue. There are several services for to broadcast of music, but let's look at just two: Apple Music and Amazon Music. Both services have a backdrop companies that produce millions of dollars

every month and, most importantly, that income does not depend on the service itself.

Spotify generates revenue only through subscriptions of its service and in this sense it is difficult. What will happen on the day Apple determines that Apple Music is a free service? What will happen if Amazon Music drops the price to three euros a month? Well, not impossible, but not impossible. These companies can offer their work to broadcast as an added value to your products (HomePod, Alexa speakers, etc.). If that happened Spotify could be in big trouble.

That’s why we’ve seen steps by Spotify to expand, expand its market. "Hello Spotify" (received by Jane Manchun Wong

) gives us some clues. It is true that his assistant may give the Swedish company some freedom within other ecosystems, but as indicated by the text available that Spotify will be used Hi place only when the application is open and in the mirror. In other words, when an app is in the background the company will continue to rely on Siri, Google Assistant or Alexa to offer collaboration.

So where does this work fit? On Spotify & # 39; s Hardware itself, its speaker / player. There is yes. If we take this company's app as a testing ground you will have enough data investigate and provide your assistant with your product. Over a year ago i Financial times I was already thinking there might be a spokesperson for the car.

Definitely a helper in its own Hardware it does a lot. Especially now that the default apps are back on the table and since October, we can ask Siri to play Spotify music for us.

Via | Not much