Apple seems to be preparing a revolution in the world of smartphones which will begin with the next iPhone 17 and iPhone 17 Air. According to an internal memo leaked by John Ternus, Apple faces “most ambitious” iPhone lineup in the history of the product.
This statement is part of a internal announcement on the future of the iPhone and is accompanied by significant changes in the structure of the company. Among them, the promotion of Rich Dinh to vice president of iPhone design and the intention to continue reinventing the iPhone after so many generations stand out.
What can we expect from this ambitious roadmap?
Before going into details, it is crucial to understand the context and significance of this leak. John Ternus is Apple’s senior vice president of hardware engineering. A key figure in the companyjust like Jonathan Ive or Tim Cook himself. In fact, it’s rumored that John Ternus could become Apple’s next CEO once Tim Cook steps down.
Since taking office in 2021, was responsible for leading hardware development of all Apple products, including the iPhone. And since October, he has also been responsible for supervising Apple Vision Pro and its development. His work has been masterful in Apple’s transition to chips in Macs and he is a leader in the company.
The leaked memo is addressed to Apple’s engineering team, it is not just an internal communication. It is a statement that indicates the roadmap to follow for the years to come in Apple’s most important product: the iPhone.
John Ternus describes the roadmap as “the most ambitious in the history of the product.” With this statement, he sends a clear message to his team: Apple is preparing something truly revolutionary.
The importance of this document cannot be underestimated. Apple is a company known for its secrecy, leaks of this caliber are rare and when they do occur, They usually indicate significant changes on the horizon. Mark Gurman is the architect who obtained all this information. In this context, here are the possible innovations that could be part of this ambitious roadmap.
iPhone 17 Air
The most recent rumors point to a possible ultra-thin model that could replace the iPhone Plus in 2025. This device would have a 6.6-inch screen and could be an intermediate step towards future foldable or flexible models. This would be a new category of “premium” iPhoneso far unexplored by Apple. It would be superior to the regular iPhone 17, in some ways superior to the iPhone 17 Pro, and in others it would simply prioritize areas like design over power. This would be the first time we have three different iPhone ranges: the iPhone 17, iPhone 17 Air and iPhone 17 Pro.
Foldable iPhone
We’ve been hearing rumors about a foldable iPhone for a while now. There is no doubt that in Apple’s internal laboratories there are already models capable of folding, since the company has numerous patents related to this technology. However, true to form, Apple could wait for the right moment launch a product that redefines the market. Recently, Tim Cook once again reminded that his priority is not to be first, but to be the best.
There are also rumors about foldable MacBooks and iPads, so maybe they’ll surprise us with another product before we see a foldable screen on the iPhone. The most important product for Applein which no failure can be allowed.
What seems clear is that Apple is betting big on the future of the iPhone. With 17 years of history and the enthusiasm of John Ternus, we may be facing a change as big as the iPhone
The “hype” is undoubtedly very high, and it has only been a month since the presentation of the iPhone 16. But all these leaks do not stop making us dream about the next iPhone models.
In Applesfera | Who is John Ternus, the favorite to succeed Tim Cook as Apple CEO
In Applesfera | Which iPhone to buy in 2024: guide to choosing the Apple smartphone best suited to your needs