Google giving Apple a weird stick for not adopting the RCS protocol is nothing new, but Those in Mountain View are getting bolder when it comes to grabbing Cupertino’s attention for it to make the leap to this protocol which would facilitate communication between Android and iOS. The last? In a giant advertisement in the city of Las Vegas, which currently hosts CES.
Taking advantage of the situation, Google grabbed a poster in the form of a giant screen to encourage the bitten apple to take the plunge and offer an RCS accompanimentabandoning old SMS and MMS for communication between different operating systems to integrate. A TikTok user named Uptin uploaded it to his networks:
10 GOOGLE APPS THAT COULD HAVE TRIUMPHED
@uptin The first time I even saw an ad for Android and it all came out
♬ Funny Song – Cavendish Music
The ad says something like this:
“The balloon may have dropped in 2022 (the Times Square balloon was welcoming the new year), but don’t throw in the towel fixing your pixelated photos and videos.”
Moreover, Google offers a few lines of code, which are scrolling quickly, to theoretically solve “the problem”, which is basically that the default native app for iPhone users to send messages to Android is via iMessage via SMS/MMS, which means videos and the photos arrive with low resolution, something that would not happen with the RCS protocol, which among other things allows the sharing of high quality content. Ironically, iOS is the preferred operating system for the vast majority of influencers because social networks like Instagram handle images and videos better than Android.
This advert part of Google’s “Get the Message” campaignwhich invites users to pressure the bitten apple to integrate RCS, where among other pearls he said that Apple was still stuck in the 90s.
