That the CEO of Meta does not like the Apple Vision Pro is something we already knew. Respectfully, it must be said, Mark Zuckerberg has long considered that the Meta Quest 3 is a better product. Now he has manifested it again and has given the reasons why Meta’s viewer outperforms Apple’s. This is the same time that doubts arise about your product.
And a recent report by security experts at the University of Chicago (and reported in MIT Technology Review) talks about the ability to hack VR devices such as Meta Quest with a sophisticated method reminiscent of the legendary film “Inception”.
Why does Zuckerberg think the Vision Pro is worse than the Meta Quest?
Technically, Zuckerberg is not saying that Apple’s product is worse than his, but the opposite is true. Through Threads, the CEO of Meta responded to an article published by analyst Benedict Evans, who specifically stated that, “despite the limitations” of the Vision Pro, he does not understand the reasons why Meta engineers can claim it is the same device as the quest.
Evans also pointed out that what Apple is offering with the Vision Pro is what “Meta wants to achieve in 3 or 5 years” with its product. In his response, Zuckerberg got rid of this statement by saying that he didn’t think they were the same, and he launched the attack by stating that “The quest is better”:
“I don’t think we’re saying the devices are the same. We’re saying Quest is better. If our devices weigh as much as theirs in 3-5 years, or if they have the motion blur of theirs, or the lack of precision inputs etc, this means we will have taken a significant step backwards. Yes, their resolution is higher, but they have paid for it with many other product compromises that make their device worse in many ways. This does not is not what we are aiming for.”
So we see that Zuckerberg has a clear strategy to beat Apple and that is try to keep the product in the same segment, leaving Apple’s as a much more expensive product. Meta’s CEO is right that the Vision Pro is much more expensive than the Meta Quest, although the truth is that the real emphasis of both companies shows that they are not really the same type of product. ‘device.
At Meta they remain convinced of the Metaverse, a virtual world that its users can access with their VR headset and communicate with each other, also having a particular interest in providing gaming skills. In exchange, Apple is currently guiding it down a very different path.which is more oriented towards multimedia consumption in a closed space and sitting on a sofa or lying on a bed, as well as in an office environment for working with multiple windows (including the Mac).
In the analysis of the Applesfera Vision Pro we will talk in more depth about the capabilities of the product and to what extent disadvantages like blurring are really problematic. Regardless, what is clear is that Meta insists, in one way or another, on comparing the device, which we can also do as users or analysts. However, at Apple they want to take a very different path.
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