At the start of the year, we were already witnessing MediaTek’s leadership in the mobile chip market in 2021, which they have continued to study ever since. Counterpoint research in a recent study. According to this, MediaTek has already beaten Qualcomm mobile starting at $300, although the Californian domain gets better numbers at the higher ranges.
Others involved appear in the study, such as the Exynos of Samsung and they’re in a tug of war with Qualcomm in the $700-$800 cellphone range. To a lesser extent, HiSilicon from Huawei, Unisoc O google with their recent stretchers appear in the list.
Chart with current chip market share in Android
Qualcomm has gradually forgotten the lowest range of mobile devices to focus on the highest. Therefore, it was expected that at some point MediaTek would get a bigger market share in this area. According to data from the aforementioned media, the Taiwanese manufacturer gets up to 62% quota in the cheapest mobiles, while in the range of 100 to 199 dollars and 200 to 299 dollars it reaches a 55 and 45% respectively.
the Qualcomm domain in the medium, high and premium ranges, it is obvious to achieve up to 70% in the range of 500-599 dollars. However, the Samsung’s mid-range enters squarely into the battle for mobiles between $700 and $799, where it overtakes the Taiwanese with a 46% share, 6% more than those others get.
Fighting for the low and mid-range can be the key to success
It is obvious that there is a strong rivalry between manufacturers for dominance in the highest ranges of smartphones, but analyzing the sales figures well, we can understand that it is really the lower ranges that can bring them more. great long-term benefit. in crowds of countries like Europemid-range mobiles are the most successful with the public.
The supply crisis was the key to MediaTek’s sorpasso at Qualcomm
For this reason, it is important to highlight how well MediaTek is growing in this range despite its competitors. CounterPoint’s own study reveals that the crisis in the microchip sector could have significantly affected Qualcomm, being a no-brainer reason why MediaTek overtook them in the lower ranges.
And it is that throughout 2021 we have witnessed how this crisis has led to changes in the processors of low-end phones. Many of them who traditionally mounted SnapDragon 400 and 600 series chips have now switched to MediaTek. Although the hardware upgrade that these also had an influence, leaving the idea that phones with MediaTek “are bad” increasingly forgotten.
Google chips don’t scare Qualcomm, but warn
The Google Pixel 6 and Pixel 6 Pro arrived with an important novelty inside, such as the Titan M2. These own Google chips already seem to be working in their favour, as can be seen with their appearance in the study, driven largely by sales of these two devices.
At the moment, Qualcomm and Samsung don’t seem to be too afraid of Google, especially since the company is only integrating them into its own line of smartphones. However, their market shares are increasing and they stand out especially in the range of mobiles between 800 and 899 dollars. Only time will tell if Google finally chooses to “lend” its chips to other manufacturers or if it marks an Apple and remains a unique product for its equipment.
