The super app wants to end the domination of Apple and Google!
Microsoft has an ambitious goal in sight. According to a recent report by The Information, the company is planning to go against the pair of Google and Apple and create a great application that allows you to combine several services and of course, to benefit from advertising.
Con Offering Messaging, Shopping, Browsing and Search Application Services, Microsoft Aims to Grow Its Presence in Mobile Search, which is currently dominated by Apple and Google. Everything, thanks to the well-known agreement that makes the Google search engine the default search engine on all platforms from those of the bitten apple.
Microsoft wants its mobile search slice
Microsoft wants to dominate mobile phones with a great app
Even though the report does not specify when the company could start developing this service, warns that this is an idea that has been proposed internally several times, and it is precisely for this reason that they are starting to consider it as a medium-term plan.
This “this would mimic a mobile strategy that worked for Tencent”, explains the report, referring to the incredibly popular WeChat application, which combines several services. He also adds:
Microsoft executives wanted the app to boost the company’s multibillion-dollar advertising business and Bing search, as well as attract more users to Teams messaging and other mobile services.
Currently, Microsoft’s efforts to better integrate into mobile products are led by CEO Satya Nadella, who is particularly focused on “strengthen the Bing search engine to work better with other Microsoft mobile products”.
The same source specifies that this new direction would make sense after all the negotiations that have been carried out between Nadella and the main executives of Apple to reach Google’s position have failed, at least so far.
And that’s it, don’t forget it The Google-Apple deal is currently undergoing antitrust review. more and more by the authorities. However, a similar partnership between Microsoft and Apple might not attract as much regulatory attention “because Bing’s share of the web search market is small compared to Google’s.”
