OpenAI has created the ideal ground for competition between Apple’s AI capabilities and those of Microsoft!
Days before the launch of iOS 18 and the new AI-based features, there were widespread rumors that Apple had already reached an agreement with OpenAI to use ChatGPTfollowing negotiations that began in 2023. This relationship between two of the most influential technologies began to generate rumors among the competition, particularly among Microsoft executives.
A report from The Information published this week shared some details of the deal between Apple and OpenAI, stating that Sam Altman’s company will play an important role in implementing some of these features.
Microsoft reacts to the Apple and OpenAI agreement
According to The Information, in mid-2023, during last year’s WWDC, Employees from Apple’s machine learning team met with Altman and other members of OpenAI. Although the exact details of the conversations are unknown, the two companies agreed to allow Apple employees to access OpenAI APIs for internal testing purposes. It itself reflects textually:
In these tests, Apple engineers connected ChatGPT to Siri, creating impressive demonstrations of how Siri handles more complex queries than usual, including better understanding the context of what users were saying.
Evidence of the deal between Apple and OpenAI that will be presented at WWDC 2024 has raised concerns at Microsoft. This is due to the fact Microsoft also has a deal with the same company as the provider of the technologies behind Microsoft Copilot
With this scenario, Microsoft concerned about managing server demand as Apple rolls out new features for iPhone and iPad usersFor example.
According to the same report, to address concerns, OpenAI’s Altman met with Microsoft CEO Satya Nadellawithout knowing how competition between Apple’s AI capabilities and those of Microsoft will now be managed.
Apple is catching up in artificial intelligence
Last year, Apple has given no signs of actively working on artificial intelligence, giving the impression of being behind Microsoft’s plans.
And in addition to the agreement with OpenAI and negotiations to reach an agreement with Google to use Gemini in iOS 18, Apple has also developed its own language model that will run offline to handle simpler tasks, such as text synthesis.
Apple to launch iOS 18 with AI features on June 10 at WWDC 2024 launch eventin this scenario, hopes to demonstrate that it is not necessary to arrive first to dominate a trend.
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