Very few, but Netflix is no longer the favorite of users!
The direction of netflix faltered for many months with no sign of recovery. After years as an absolute leader in this sector, the service lost the top spot as the platform with the most viewers. According to a recent report, it was overtaken, by the least expected option Can you guess which one it is?
According to the JustWatch report, which assesses the performance of streaming platforms in the United States, Netflix was in second place with 20% market share in the first quarter of 2023, just behind Amazon Prime Video with 21%.
During the first quarter of 2023, the number of subscribers remained the same on Apple TV+, Disney+ and HBO Max. However, JustWatch notes that this scenario may soon change.
Prime Video remains the largest streaming plat form in the United States during the first quarter. Paramount+ overtook Apple TV+ after a strong quarter of earnings, but still trails the biggest players. Disney+ and HBO Max are still locked in a close battle for third place, but after losing subscribers in Q1, Disney+ could soon lose that race.
The final list left the competitors at the following locations:
- Amazon Prime: 21%.
- Netflix: 20%.
- Disney+: 15%.
- HBO Max. : 14%.
- Hulu: 11%.
- Supremo +: 7%.
- AppleTV+: 6%.
- Other: 6%.
The rise of new streaming platforms in recent years would undoubtedly be an alert for Netflix. Since then, the outlook has become increasingly difficult for the company, which recorded the biggest loss of subscribers in its history in early 2022 and has since been trying new, not entirely convincing, strategies to retain them.
However, it still retains an enviable second place, surprisingly ahead of Amazon’s service, while since its launch Disney+ was listed as the rival that would give it the most fights.
But in the streaming battle, everything can change from moment to moment, depending on what each service offers. Most recently, as Apple TV+ announced a million dollar investment in original movies. Disney+ is committed to series from the Marvel and Star Wars universe while HBO Max does the same by offering proposals for new audiences as it did with House of Dragons or The Last of Us.
