Last July, Netflix Games surpassed 13 million downloads after just a few months of these titles being released. However, these results are not so good as they appear when viewed in proportion.
[Netflix consigue que sus juegos para móviles pasen de los 13 millones de descargas]
The streaming platform bets on video games, and has already launched more than 25 different titles depending on the content they offer, and they come in all sorts, from arcade games to other titles with a more powerful story mode.
However, it looks like there’s still time for that part of the company’s offering to settle as expected.
Many users are playing, but more are expected
Although they are already more than 1.7 million Netflix users those who play its games, it is true that, with 221 million subscribers, this figure seems quite low, since it represents less than 1% of its total users.
Netflix has talked about Epic Games and TikTok as two of its biggest rivals, which speaks to his obvious desire to make a name for himself in the world of video games for mobile. These
One of the things that somehow limits the company is releasing games based on their series, because that can make a lot of people not interested in them if they haven’t seen the series they are based on. In turn, this can attract many users who follow it.
Netflix CEO Greg Peters said last year that the company was months, if not years, away from figuring out how to do this. that games are a section that can keep its customers on the platform at the same level as films and series.
Netflix will have to keep making changes to its platform if it wants to attract more customers to play, but, of course, it looks like the company is on the right track in this direction.