New images of the spectacular Apple Myeongdong in South Korea

This Saturday, April 9, Apple will inaugurate its newest Apple Store in South Korea. Apple Myeong-dong It’s one of the most anticipated openings of the last few months, and of which, as has become a habit for some time now, the company has shared the prelude with some wallpapers for download.

Apple’s new home in Asia is located in Seoul’s business district and will be the company’s largest store in South Korea. Deirdre O’Brien, Apple’s senior vice president of Retail + People, said the company is “Glad to deepen our relationship with our Korean customers”

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“We are thrilled to deepen our relationship with our Korean customers with the opening of this special store in Myeongdong. Our incredible retail team is ready to welcome the local community and invite everyone to find endless inspiration by exploring Manzana’s innovative products and services.”

Of course, the scale of this inauguration could not escape a new concept and as is tradition at Apple integrating elements of the environment. Its privileged location at the foot of a new tower in downtown Seoul, it is surrounded by small gardens with sculptures by Jaehyo Lee and VAKKI.

Apple Myeongdong from inside…

Images shared by Apple show that on the first floor, customers will be able to experience the latest Apple products and services on tables and avenues, including Apple TV+, after its recent launch in Korea. Besides will be able to open a new collection space

, the first of its kind in Asia, of its online orders. Visitors can go from one floor to another by the staircase made transparent by glass risers or by the stainless steel elevator.

Meanwhile, the second floor is dedicated space to explore and be supported by the store’s team of 220 people, who collectively speak 11 languages ​​and represent more than eight nationalities. By incorporating displays of locally sourced hanji paper, the meeting room provides an intimate setting where the store’s sales team can offer advice and training to entrepreneurs, developers and other business customers.

At a time when many companies have decided to close physical stores instead, Apple continues to bet on the viability of its specialty stores, not only as a center of sale, but as gathering spaces to share and create. united by the experience offered by its products. and services, as is the case with the Today at Apple proposal.

Related Topics: App store

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