nice migration to “Twitter as always”

The world’s richest man has many things to celebrate this week. His public support for Donald Trump in his campaign for the presidency of the United States has already been richly rewarded, with a leadership position in the Department of Government Effectiveness. In other words, Musk will now have the power to push through structural reforms that could completely change government; Alongside him, the work he has done in his companies, such as Tesla, SpaceX and

However, it’s not all good news for Musk, who is already seeing the consequences of his extreme shift toward the Republican Party. Consumers of their products who already doubted their support for certain political causes now have a compelling reason to stop using them. AND none of Musk’s companies notice these consequences more thanthe social network formerly known as Twitter.

Of course, this isn’t the first time X users have expressed their displeasure with Musk’s actions; For example, when he hid likes, he started training his AI with Twitter posts, or when he changed the blocking of users. But this time it’s different: this time there is an alternative that offers the same thing as X, but without Elon Musk.

We are talking about Bluesky, the social network that gained a million users in just one week and managed to reach the top positions in the Apple App Store. But it hasn’t been just any week, of course, and the US presidential elections are largely to blame; Rose Wang, COO of Bluesky, confirmed that most of the new users were Americans. To put that number into context, Bluesky has only gained 14 million users since its limited launch in early 2023, so this is a big jump.

Among new Bluesky users, This event is known as the “Great Migration”.in which the social network fills with emigrants from X, angry at Musk’s political turn or the controversial changes he has made to the application. Users create lists so they can more easily find their old X friends and more easily find accounts related to specific topics.

It makes sense that Blueksy gets so much love from X users; It is not in vain that it seeks to become the “Twitter of old”, but modernized for the future of the Internet. At first glance, Bluesky looks a lot like what Twitter was before Musk bought it; The interface is simple but effective, the “likes” are public and the block button works as expected. The main difference is internal: Bluesky is a decentralized networkwhich is expected to make future government and trade blockades more difficult.

Bluesky is not the only social network that receives users, but it is the one that seems to attract those who want the classic Twitter experience, with a timeline consisting only of posts from users we follow and without algorithms that show posts viral. The other great alternative is Threads, which is growing faster; but Threads was developed by Meta and relies primarily on the company’s algorithms and its integration with Instagram, so the experience is very different.