Related News
Today is April 1st, April Fool’s Day in the Anglo-Saxon world, perfect for pranks. Companies have been on board for a long time, even going so far as to advertise crazy products just to gain exposure. Something like this was done by Nothing, the company run by Carl Pei, which is expected to announce the Nothing (1) phone in a few months.
They announced a new mobile they weren’t going to sell, the Another (1), even change the name of your company in the Twitter profile
Nothing raises high expectations
The company held a kind of mini press conference a few days ago in which it advanced what Nothing OS, its operating system based on Android, would be, in addition to giving the first brushstrokes of its new mobile.
Today what the company has done is to publish an image of what will not be its next terminal, a generic mobile with an invented name but which is inspired by the designs of current terminals.
The company pokes fun at the fact that companies aren’t innovating anymore, and that since Apple launched the iPhone, all designs have come close to the same idea (perhaps with the exception of foldable phones).
If the Nothing (1) fails, it could be the end of the business
Small businesses using virality and social media to gain visibility and control their marketing spend is nothing new. Apple itself did it when it was not the giant it is today and had to face companies like IBM, Xerox or Microsoft.
El problema es que cada vez que vemos un gesto por parte de Nothing, una declaración por parte de sus responsables o una filtración, las expectativas, el hype, suben. Incluso han cambiado la portada de su web.
Eso es bueno porque genera interés en la marca, pero también hace que sea cada vez más difícil que nos sorprendamos y nos contentemos cuando el Nothing phone (1) sea oficial.
Te puede interesar
Sigue los temas que te interesan
Table of Contents
