No wonder last year with the launch of its first mobile phone, the Phone (1) which, following the brand’s philosophy, sought to differentiate itself thanks to its rear light system and its transparent design, whereas it it was a mid-priced mobile. However, the company has other plans for Nothing Phone (2).
[El Nothing Phone (1) se ilumina al ritmo de la música que escuches con un modo oculto: así se activa]
The company designs this new mobile Thinking of continuing its international expansion, and it seems that in this case the company will bet on launching a premium mobile on the market, although its price should be quite competitive.
Of course, this launch should take time due to the company’s philosophy, which does not intend to carry out as many launches as many of its competitors.
A premium mobile that seeks to differentiate itself from the others
Nothing’s philosophy is based on a very clear idea and that idea is to stand out. The company is looking for provide users with good software and good maintenance, but also offer totally distinctive features, and that’s what it aims to do with this new version.
Several media have echoed the arrival of Nothing in the United States, it was a considerably important market and it will give great visibility to this new company, and Carl Pei has already hinted that this future device will be destined in the premium market.
Knowing that the brand seeks to contain prices, We do not expect to see a mobile for more than 1,000 dollars, but perhaps a mobile capable of competing with this type of device at a lower price.
Nothing will enter the US market, and it wants to do so with a high-end, software-focused phone that it can compete with by offering an “iPhone experience.”
We’ll see it in 2023, but don’t expect much more
Upon its presentation in society, The business idea of nothing was made clear enoughand the truth is that the company prefers to write slowly, but with good writing, so it is very likely that this will be the only mobile of the company that we will see this year.
Nothing announced that it wouldn’t be one of those brands that constantly launch cellphones in the market, but his idea is to make few launches but to offer great maintenance of these in the software section.
Therefore, it is likely to be the only mobile that will be launched throughout the year, although it is no secret that the company could prepare other devices.
At the moment, the company has already launched two models of headphones, so it is expected that its next launch will be a different product from these.
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