Nothing’s first mobile should take inspiration from the debut of OnePlus

The mobile phone market has been one of the most competitive in recent decades. Signatures arrived and obeyed the whims of users, who valued this or that thing. Ericsson and Motorola gave way to Nokia and Blackberry, which succumbed to Apple and Samsung. Now it is the Chinese brands, such as OPPO, Xiaomi or Vivo that are progressing the most, but everything can change in the future.

That’s why it’s no surprise that there are small businesses that want to break into a really lucrative market, if they know how to do it right, of course.

Nothing is one of the most interesting companies that have emerged in recent years. Created among others by Carl Pei, co-founder of OnePlus, the company has targeted a very specific type of user with its first product, the Nothing Ear (1), and could soon present a much larger second.

What we know about Nothing’s mobile

In recent months, rumors of the company’s possible interest in entering the smartphone sector have multiplied, and at MWC we have continued to see small tracks which indicated this.

Carl Pei himself mentioned Android execs on Twitter, dropping that he liked what Google was doing. Snapdragon joined these comments, which will surely be the company in charge of providing the mobile audit processor.

The company’s Twitter account hinted, but did not announce, that new products could be announced in March, with many hoping it will be a smartphone. The question is, what approach will Nothing have in such a close sector?

What we expect from Nothing’s mobile

Although it has not been confirmed, it is said that one of the reasons Carl Pei left OnePlus is that he did not agree with the change in strategy the company was going to undertake a while ago. a little over a year.

This shift is what took the company from creating one or two models a year, always striving for the top end, to a plethora of models that would try to compete on many other fronts.

Come on, OnePlus was going to become a mainstream builder and its founder didn’t like the plan.

So he left and founded Nothing, a tech company that puts design and detail above catalog size. Sound familiar? Indeed, that’s what OnePlus was when it landed with its first mobile, a smartphone that was intended to be a flagship killer and that, although it was not the best mobile on the market, it managed to be one of the most recognized and those that buyers valued the most.

We expect something similar from Nothing’s mobile, a mid-range terminal capable of offering an innovative design, as they have done with their headphones, as well as a top-notch experience, without raising the price too much.

Brands like Realme or OnePlus itself do this in very recent models, like the Realme 9 Pro Plus or the OnePlus Nord CE 2.

Nothing has its place to become a brand with a goal that Carl Pei knows well: “good product and fair price”. This is exactly what we get with Nothing Ear (1), in a market that is even more competitive than mobile.

the theory Nothing Telephone (1) It could be a smartphone designed for most users, a mid-range between 400 and 500 dollars with a very clean version of Android that fights in a price range in which there is no such products. Sure, Google has the Pixels, but it’s not like Google’s hardware is a big seller, unfortunately for the company.

Maybe in a few weeks we will have news about this product or maybe the idea of ​​launching it commercially will end up being canceled. We just have to wait.

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