opens Play Games to offer a wider catalog of native PC games

Google Play Games in beta has been present in Europe for some time now to play some of these well-known freemium games on Android and iOS. And although Google has exited the game streaming market by abandoning Stadia, it seems that He has very clear ideas for Google Play Games on PC: open it to native games.

And it is not that the current offer is not tempting, since it has a good catalog of games, but to get closer to the millions of users who enjoy Steam you need something more than a Clash Royale or Genshin Impact. It currently has a small number of partners to launch games, but its goal now is to increase the number of native games by opening its platform to any developer or studio that wants it.

Of course, at the moment Google has not announced a roadmap, but it is this year and it even already has an official page allowing developers to express their interest in the platform. Which means that any independent studio or developer could also release the game for PC which it has in stores like Steam or Epic in Google.

The experience would be linked to full integration with the user’s Google account, it would therefore be possible to use Play Store payment methods on mobile and thus access Play Pass content on PC. It would also facilitate cross-integration between desktop and mobile platforms; especially in games with data sync and more.

Ads that are part of the game environment

Another big news is Google’s commitment to displaying ads in Google Play games through AdMob. The tech giant’s wish is that advertising be an integral part of the game. In other words, he wants developers to experiment with how ads are displayed.

In fact, it encourages developers to include them merged with environments of the game. This means that if you were in an open world, a sign used to add atmosphere to a street could be used to display an advertisement.

Instead of the typical full-screen ad, it would be integrated into the game to become part of the environment. And apparently, Some studies are already testing “immersive” advertisements: APPS, NewStory, Supercent and Unico Studio are some of them.

Another new feature will make the work of developers easier for the synchronization of game data, saved and customization of options. The goal is for more studios to offer this cloud-saving experience that will improve the end user experience.

Play Pass Improvements

The tech giant shared some data on Play Pass, its monthly subscription to enjoy a large number of games. Play Points has 220 million members in 35 markets and Play Pass grew 120% in subscriptions since last year.

The novelty of the Play Pass lies in the fact that will now include in-game items and discounts and the first to benefit from this new experience are EA SPORTS FC Mobile, Mobile Legends: Bang Bang, MONOPOLY! Go and Roblox.

All this news, according to Android Font, leave a clear message from Google: it will continue to rely heavily on gaming from its Play Games. From now on, its evolution, at least on PC, will depend on the developers who wish to publish their games in their store. At least the foundations are already laid.