The economic situation that we are currently going through in the world suggests that consumers would spend less on products like the iPhone. After all, when you need to cut costs, it’s one of the first things you turn to. Look for cheaper or used models. However, statistics say otherwise.
In Applesfera’s writing, we were surprised when we discovered that consumers are buying more expensive iPhones this year than in previous years. A curious fact indeed, and which First of all
This year the trend is broken
According to a new report from CIRP (Consumer Intelligence Research Partners), this year consumers have broken a record. A trend that has been established for many years and that could mean more benefits than usual for our friends in Cupertino.
If we calculate the average value of all iPhones sold in a month, we can get an idea of the model that the public buys the most. If it is higher, it is surely that more iPhone “Pro” have been sold. On the other hand, if it is lower, we will consider more affordable devices such as the iPhone of previous years, iPhone SE, etc.
When analyzing the historical trend, we see a pattern that repeats itself every year. In September the average I told you about rises, Christmas passes and it drops a lot. What happened in September is because that month is when the new iPhones come out, and the most enthusiastic are those who acquire the new model So, being enthusiasts, they focus more on the Pro models.
On the other hand, once December has passed, the average begins to drop. There aren’t so many enthusiasts anymore and those who buy are normal customers who don’t need the latest model or the most powerful They focus on second-hand, discounted devices from previous years, etc. This is what has happened so far and what has not happened this year.
If we analyze the study, we see that the average price in March 2022 was $882 and that this year it was $988. It is a very curious fact. users are rely more on the latest generation Pro models. We don’t know why, but it’s curious.
In Applesphere | iPhone 15: Release date, price, models and everything we think we know about them
