Users prefer a car they haven’t even seen!
Currently, Tesla offers four car models with proven self-driving capabilities. However, fans of this type of technology are eagerly awaiting the arrival of a proposal created by Apple. And it is that after a decade of coming and going with the ambitious Project Titan, in charge of the Apple Car, there are those who believe that it will not take long to see it on the streets.
According to a survey of 200,000 people, from Strategic Vision and shared by Business Insider, Apple (26%) ranks third in preference when buying a car. First of all, those of Cupertino accompany the traditional Toyota (38%) Honda (32%) and Ford (21%). While Tesla (20%) ranks fifth on the list.
The result certainly shows consumer confidence in products developed by AppleAnd it is that, the fact that without any experience in the sector, exceeds traditional companies such as Ford or innovative such as Tesla, does not go unnoticed.
threat in sight
An all-new Apple Car concept
But only in the competition of self-driving models, Poll finds over 50% of Tesla owners ‘definitely consider’ buying a future Apple car
Apple has the highest combined score when looking at the top box responses to two key metrics, which are future consideration and your impression of quality: 26% would definitely consider it and 24% think they would. would love… Their brand recognition and reputation provide a tremendous platform for which automakers should prepare accordingly.
And where is the Apple Car?
After years of secrecy, in 2021 the project regained interest due to the leak of Apple’s negotiations with companies in the sector. However, the lack of a name has raised questions about whether Apple would actually make its own car or just software for self-driving cars. months later, other sources confirmed that the target was still his own car.
Since then, Apple has recruited engineers and managers from companies in the automotive sector. Even the most interesting reports assure that there is already a prototype with 4 seats, without steering wheel, curved roof and more.
