2024 is the year of the smart ring. Even though there were already several models of this new type of “wearable”, such as the Oura Ring, it is only now that the market has exploded; above all, with the arrival of several popular brands such as Samsung and its Galaxy Ring, which recently debuted in Europe.
Amazfit is another of those brands recognized by the general public that has made the leap to smart rings with the Helio Ring, launched last June in Europe. However, this sector is still very young and companies are still looking for the right balance between features and price; Questions also arise about whether Rings should include a mandatory subscription or make it optional, and what features should come with the purchase of the device.
This explains the latest announcement from Amazfit, which has decided to completely change its strategy. To begin with, the Helio Ring received a permanent price dropwhich makes it a much more interesting purchase, especially as a gift for the next holidays.
Specifically, the price of 299.90 dollars with which it arrived in Europe now fell to 169.90 dollarsa drop of no less than 44%; This will now be the price of the device, and this is already reflected both in the official Amazfit store and in third-party stores like Amazon. In addition, if we buy it in the Amazfit store we can access an additional 20 dollars discount if we add to the cart one of the following Amazfit watches: T-Rex 3, Balance, Cheetah Pro, Falcon or T- RexUltra.
Additionally, Amazfit has included a freebie that makes this ring even more attractive: free access to Zepp Aura and Zepp Fitness for life. These subscriptions normally cost 29.99 dollars per year and 19.99 dollars per year respectively, but just by purchasing this smart ring we can benefit from its benefits without having to pay an extra euro.
Helio Amazfit Ring
Free Android
Zepp Aura is a personal sleep trainer, capable of analyzing data obtained with the Helio Ring and other Amazfit devices such as watches to present personalized reports. Based on this, it is able to provide valuable information to improve our recovery, and even offers access to an AI-based “chatbot”able to answer questions about our well-being and give us advice.
Zepp Fitness, for its part, offers similar functions but to improve our training, including the “chatbot” which is capable, among other things, of offering training tips and nutritional information, in addition to sending us reminders to follow our training plan.
One of the criticisms that the Helio Ring received when it launched was that some of its most interesting features required a subscription; Now this criticism disappears completely. In addition, the price drop comes at an important time, with the launch of the Samsung Galaxy Ring in Europe for 449 dollars.
