Daily brands are starring in the news of the international mobile market with their new releases likely counting tens. However, there are only 5 types that control the world market, the list there couldn't miss names like Samsung, Apple or Xiaomi.
How are things different when we focus on particular markets? In Latin America, we find that Samsung is a king far away. Now, it's time to see what are the features of Africa and the Middle East? analyzes its results from Q3 for 2019.
Products dominating the mobile market in Africa and the Middle East
Counterpoint Research, the company focused on mobile market analysis, published Q3 data for 2019 in Africa and the Middle East, revealing that sales of smartphones in these regions grew by 2% year-on-year, that is, compared to the figures recorded in Q3 of 2018, while the market for feature calls It stays stable.
In that smartphone market there are a number of products that get a lot of prominence. The first is Samsung, which easily dominates be responsible for 29% of sales. In second place is TECNO, a brand you probably didn't know anything about, but it accounts for 9% of smartphones sales in Africa and the Middle East. Huawei (9%), Tel (6%) and infinix (4%) finish in the top 5.
As for the mobile phone market included in these areas, Itel dominates 39% of sales, closely followed by Maxfone (38%) and Nokia HMD (13%). During this quarter, feature phones sales accounted for 37% of the market phones usually.
By these calculations it is concluded that the five best-selling smartphone models between July and September account for 58 percent of the market. In addition, the study also revealed that other countries such as Kuwait, United Arab Emirates and Qatar launched 5G in this room, while in Africa we will have to wait several years so that its citizens can access these networks.
In this regard, Tarun Pathak, a representative of Counterpoint Research, made that clear "The Middle East and African markets are at various stages of development and are facing different economic, political and regulatory challenges.".
While the Middle East is a particularly strong region, in many countries in Africa users are still obliged pay a high price for Internet use. "To close this gap, joint efforts are needed by telecommunications, government and telecommunications manufacturers.", added Pathak.
In addition, smartphones are not able to provide a great experience for the residents of the African continent due to the limitations of devices. In the meantime, this year 2019 is already in place with the launch of Mara Z and Mara X, the first phones manufactured and manufactured entirely in Africa, indicating that the situation is improving, albeit slowly.
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