At the moment, Apple can’t complain: after the presentation of the Vision Pro, the company’s shares rose in value to record highs, with several analysts raising their forecasts and saying that they could rise further. Apple’s onlooker promises a bright future for the company, though there’s another reason why shareholders may be happy.
In Business Insider, they mirrored a stat they read in a report by analyst Dan Ives: there are more than 250 million iPhone units that are already four years old or older. And that means all of these iPhones could be looking to renew themselves.
The iPhone 15 can be a real catapult
In September we will see the launch of the iPhone 15, and it may be time for users of these 250 million “old” iPhones to want to renew. The increased sales this may mean along with price increases could lead to a record quarter of revenue for Apple: Ives expects median iPhone price to hit $925 this fall
The services division, which has grown steadily over the last fiscal quarters of the company, will also contribute its grain of sand. We’re on track to see over $100 billion in revenue from these services alone, and so we’re no longer talking about a small part of Apple.
It will be something that we will see with official figures at the end of January or the beginning of February 2024, during the press conference which reflects the Christmas sales. But for now the forecast is optimistic, so the company’s shareholders can be relatively calm.
Picture | Dan Dennis
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