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When Xiaomi made Redmi independent, at least from a marketing standpoint, it had a clear goal: to try that flagship devices were not rented out just for their price.
We then began to see an increase in the cost of the most popular and sought after terminals, the Xiaomi Mi and the Mi Note. Indeed, the Xiaomi Mi 11 Ultra greatly exceeds 1000 dollars.
But we all know that, especially in markets like Europe, price is always a key factor, which is why Redmi sells much more than Xiaomi, having consolidated the latter as the manufacturer that sells the most in our market. .
A graph shows the size of Redmi on Xiaomi
However, while we might have a hunch that the best-selling devices are the Redmi, we might not be sure to what extent this is the case. But there is a photo that shows it perfectly:
This graph from Counterpoint Research, which we came up with via Xataka, perfectly illustrates the size of Redmi within the company.
Despite the fact that in 2021 this influence has decreased slightly, we see how no less than three out of four Xiaomi phones belong to the family. Redmi. The remaining 25% is shared between the Mi, the LITTLE and the Black shark (Although it has an investment from Xiaomi, it is not an operational part of the company like Redmi).
Redmi triumphs in Europe
This study analyzes the sales of different Xiaomi families around the world, but Europe is a good example.
The Redmi 10 and Redmi Note 10 have been hotly sold and demanded terminals this year, and the Redmi Note 11 will surely be in the coming months, although they have yet to make the leap to the international market.
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