Apple TV+ is one of the best streaming services in terms of the quality of its original content. It consistently offers some of the highest-rated original movies and series and earns multiple Emmy nominations each year. It also offers good value: at $9.99 per month, it offers ad-free viewing, 4K, and Family Sharing, all of which cost more than competing services.
But the library is a bit thin. By relying almost entirely on original shows and movies, Apple TV+ has a fairly small catalog compared to media companies that have decades of content to mine. If users aren’t watching something nearly every day, they’re more likely to cancel the service in favor of services that have larger libraries of shows they watch often, like Netflix and Disney+.
But that could soon change. According to a report from Bloomberg, Apple is currently in talks with major movie studios to license movies for Apple TV+. It’s unclear whether Apple is looking to permanently add movies to its Apple TV+ content library or whether they will be new releases, old favorites, or exclusives.
Throughout 2024, Apple has been offering its subscribers limited access to blockbuster movies to help bolster the value of their subscription. For example, Apple licensed over 50 popular films in March, including Fight Club, Spider-Man, and Star Trek, and has occasionally offered free movies tied to one of the latest new shows. Bloomberg’s report sounds like something more permanent, with Apple looking to make TV+ an exclusive home for major Hollywood releases while building a vast library of third-party films.
